We have a few things to share

"Find A Way" By Hilary Lambert - Monday, December 07, 2015 at 10:35 AM

Using "Find a Way" as a mantra helps take away the doubt. We commit ourselves to the goal. There is no doubt.

Calling All Women! Let's Help Each Other By Hilary Lambert - Friday, November 21, 2014 at 11:43 AM

   This past summer, American Sports Bra, along with other partners, sponsored a fabulous running event called The Diva Dash in Provincetown, MA.  The goal? To raise money to support breast cancer research and to help bring healthcare to the women of Provincetown.  Often, if healthcare is too far away, women opt out of essential checks like mammograms and visits to the doctor.  So, Provincetown Cares is helping bring that care to the women of P-town.  Here's a poster from the run:

   The event was part of a larger effort called Provincetown Cares - a weekend of theater and events that raise money for these causes.  What an example of women helping women. PC was started by one women with an idea, Lynn D'Angona.  When I saw what she had set out to do, I was inspired. I called her up and we decided to create this running event. She did all of the footwork.  She had the vision and she made it happen. We just wanted to support her. That is such an awesome example of what  we can do as women to help each other.


   One place that the money raised from this event goes is to The Army of Women Foundation started by Dr. Susan Love and Avon.  Here is a quotation from Dr. Susan Love on why she started this organization:


Over and over I’ve heard scientists lament how difficult it is for them to find the volunteers they need for research studies. I’ve long believed that helping scientists overcome this obstacle would accelerate our understanding of what causes breast cancer and how to end it. By responding to this need, the Army of Women will change the face of breast cancer research.”

Susan Love, MD, MBA
Chief Visionary Officer, Dr. Susan Love Research Foundation


We want to take our hats off to all women who reach out and help other women (and people).  Life is too short not too.










Why American Sports Bra Is The Best Post Surgical Bra By Dr. Andrew Salzberg - Thursday, January 09, 2014 at 08:38 PM

This is Dr. C. Andrew Salzberg and I am a breast specialist within both reconstructive and cosmetic surgery.  Over the years I have seen many types of bras used post-surgery but have come to the conclusion that the American Sports Bra is my personal favorite!

The creator of the American Sports Bra is Hilary Lambert and we have worked exclusively together over the last several years to perfect her design which is ideal for the surgery patient as well as those women who are just looking for a bra that provides excellent support during strenuous exercise. The ASB has been designed with a double layer – internally, an underwire cup that snaps in the front provides shape to the breast and externally, there is a compressive outer shell similar to a standard sports bra but it also fastens in the front.  The double layer design clearly provides shape as well as snug support. The front closure allows the post-surgery patient to put it on themselves without having to go over their head or ask someone for assistance. The American Sports Bra is also available without an underwire but the internal cup layer is still present – perfect for patients whose surgeons do not want underwire over an incision or for the women who simply hate underwire!

I use this bra exclusively with all my Direct to Implant Breast Reconstruction patients as I want to ensure that there is shape to the breast while the swelling comes down and the implant settles. The compression helps to resolve swelling and allows the patient to feel supported and secure in the initial healing phase. The material is very soft and comfortable similar to that of Lululemon yoga attire. In addition to my Direct to Implant patients, I recommend this bra be worn after breast lift, breast augmentation and breast reduction surgery. Patients are fitted at their first post-op appointment right here in our office.

During the years I have recommended this bra to my patients, I have also discovered that they all wear it years after surgery when running or performing other strenuous activities b/c it provides such great support but is also comfortable to wear. Hilary herself is a marathon runner and wanted to design a bra that would offer top notch support – she was sick of having to wear multiple sports bras while running! Well, she succeeded as marathon runners everywhere LOVE the American Sports Bra.

Check out the American Sports Bra or visit our office for a personal fitting! You can find me at The New York Group for Plastic Surgery.

Welcome to ASB’s Brand New Site! By Hilary Lambert - Monday, December 23, 2013 at 03:09 PM

We hope you like our new design and that you can easily find what you’re looking for.

Our goal is for you to feel inspired. So, future blog posts will be from lots of interesting people: doctors offering advice, women who want to inspire you to achieve your goals, and customers who want to share their stories, to name only a few.  If you feel inspired, send us a story about you.

We want to support you, wherever you are and whatever road you are on…